From the start, I’ve been pursuing two passions: art and design, and it has always been about finding a balance between these two.
Art is a way for me to express myself, reflect on my feelings, and communicate my emotions. Design on the other hand is about serving others, creating products that help people express themselves, reflect, communicate, and project their feelings and emotions.
Finding a balance between these two is finding an equilibrium between the two hemispheres of the brain, utilizing and relying on both equally – the “whole brain approach.”
The big question of course is how, and the answer for me is aesthetics. I strive for beauty as the driving force in both endeavors and a moderator between the two. For me, it is the beauty that brings art and design together.
Ugly planes don’t fly.
Irina Tevzadze is an artist, designer, and professor at Arizona State University. irinatevzadze.com
