As a CEO, I find myself on a dual path—of corporate growth and personal transformation. Leading a company requires strategic thinking, decisive action, and a relentless drive for success. But equally important is the inner work, the journey of self-discovery that shapes not just my leadership, but the entire organization. I try to live by a set of values that guide me in business and in life.
Bravery in making bold decisions, even when the outcome is uncertain, is critical and requires trust and courage.
Kindness in all interactions, understanding that empathy and belonging is a powerful force.
Letting go of what no longer serves—whether outdated strategies or limiting beliefs—moving on with curiosity.
Being open to what is true and the vulnerability that comes with that is how meaningful connection is formed.
Gratitude for my journey, my amazing life experiences, my wonderful loving family that gives me the support and love that provide the fuel to keep going.
Caring deeply—for the work, the team, our company’s purpose—infuses passion and meaning into every aspect of the day.
Celebrating successes, both big and small, reinforces playfulness and continued growth.
Perhaps most importantly, being fully present in the moment—truly here, right now—grounding myself in the moment to listen to the ideas of others, be self-aware and empathetic to the feelings of others. By embodying these values, I’m not just leading a company; I’m humbly attempting to cultivate a culture that thrives on authenticity, inclusiveness, deep human connection and the belief that we have the power to meaningfully make a difference in people’s lives. IF NOT NOW, WHEN serves as a powerful reminder that the time to move forward is now. In both business and personal development, it’s never too late to begin on the journey of growth.
Ellen G. Cooper, Chairman, President and CEO, Lincoln Financial
For Every Jewel There is a Question:
What are the key values by which you live?
